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Nectar and Sainsbury’s have brought back the ‘Great Fruit & Veg Challenge’ – offering shoppers the chance to earn bonus Nectar Points (and therefore Avios…) just for buying fruit and veg.

Any good?

It really depends on what your personal targets are and what you normally buy. My targets aren’t very exciting, but I imagine I will hit them easily just from normal shopping:

Slightly more interesting are the ‘bonus badges’ for buying particular types of fruit/veg:

Bottom line

This looks like easy bonus Nectar Points / Avios for things I’d buy anyway, which isn’t to be sniffed at. However, I do think Sainsbury’s could have come up with something more interesting here, given the marketing resources they’ve put into it.

What are your targets like?