50% Off British Airways Award Flights

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British Airways Executive Club has launched an award sale that will run from now until 17 June, 2018. Unfortunately, however, the 50% discount only applies to ECONOMY rewards.

The 50% discount applies to flights booked for these travel dates – 1 September, 2018 until 31 May, 2019 – on British Airways only.

Unfortunately the deal isn’t quite as appealing as it sounds. The promotion only covers:

  • Long-haul flights on British Airways in the World Traveller cabin only
  • The Avios portion of the ticket, NOT the outrageous taxes and surcharges that BA adds on top

Does it make sense?

Well, a 50% discount is better than no discount, but you really shouldn’t ever be redeeming your Avios for a long-haul reward flight on British Airways. Often you will end up paying almost the same amount (occasionally even more!) in taxes and surcharges as a paid ticket would cost.

This promotion also excludes the peak summer travel periods of 2018 and 2019. I suppose you might look to replace a relatively expensive paid flight during half-term or Christmas holidays – but that also requires finding award space for your entire family, which isn’t always straightforward.

If you tend to travel in Economy class, however, and have a holiday that needs booking within the next three weeks, it is worth looking at how much a 50%-off reward would cost you – and compare the total cost to a paid ticket on BA, Norwegian, Virgin Atlantic, a Middle East airline, etc…

You can find details of the promotion on this British Airways webpage.

The most interesting thing to be found on that webpage?  I didn’t realise that Brazil and Lima were so popular, especially since you can fly there in Iberia’s Business Class for relatively low amounts of Avios…

Reward flights are strictly subject to availability which may be very limited or not available at all on some routes including Sydney, Sao Paulo, Rio de Janeiro, San Jose (Costa Rica), Grenada, Cancun, Lima and Male.

Does this promotion make more sense to you than it does to me? Let us know in the comments section…


  1. Andy says

    I wonder if the person that thought of this at BA gets a reward whenever someone takes them up on the “offer”, they must be delighted when someone burns Avios on long-haul economy.

    • Craig Sowerby says

      I’m sure that there are lots of people who waste Avios on long-haul economy. (no InsideFlyer readers though I hope) Otherwise BA would surely reduce their surcharges to attract more rewards on their own metal (cheapest reward to provide to members…)

    • VK says

      Haha. Good one.
      I’m just going to burn my 241 in F on BA and be done with avios on BA. Best use on BA is intra Asia, intra Japan, intra Oz and last minute intra EU. And of course intra us esp Hawaii from West coast.

      • Craig Sowerby says

        Last time I flew BA long-haul using Avios was 2013…

        Did do an ex-EU in BA F using AA miles once since then.

        I wouldn’t be surprised to see BA devalue partner awards still further, probably as part of a switch to dynamic pricing on BA itself.

      • Joe Deeney says

        Yep, definitely all good options – though my personal favourite (admittedly not actually on BA) is still Iberia Biz Class to US(etc) when Iberia Plus has a redemption discount on.

  2. Mous says

    Sorry I do fly economy as I have a family of 3. I only do business class when flying on my own or with my husband. Will a one-way economy award ticket from Hong Kong be a good way to use my avios due to lower taxes? Any other advice on potential destination? thanks

    • Craig Sowerby says

      Rewards originating in Hong Kong and Brazil are indeed the major exceptions to the “no economy rewards” rule. (although both are quite long, even more so when stuck at the back of the bus)

      But mostly it’s just a question of comparing all-in award costs with all-in paid flight costs. If you save enough money to reach your hurdle valuation of the Avios being spent, then go for it!

      • Ben says

        Strange, for a random date in November I definitely get 9,750 avios. Tempted to book a Dec leg back to the UK for Christmas, but not sure my girlfriend would forgive me for another 13 hour overnight flight in economy. Daytime flight or business class hence forth apparently.

        • Craig Sowerby says

          Yeah, it looks like a peak calendar problem as I can get the proper pricing in November as well.

          I just wanted to make sure that the promo didn’t apply only to ex-UK flights or UK-based members. But it appears to work for all BA long-haul flights irrespective of the country your BAEC account is based in.

  3. J says

    This is actually good news for me, I’m planning a trip to Asia, need to get back to London from Japan on a one way ticket. Don’t have many avios at the moment and need to keep costs down. Was going to pay 20k avios + £160 taxes as i felt it was better than buying a one way cash ticket or positioning to Singapore to get one of the cheap Norwegian cash fares. 10k avios saving is therefore an even better deal for my situation.

  4. James says

    Totally off topic, looking for flights to Sharm (economy sadly) and Pegasus from the UK are coming up £100 less than Turkish Airlines.

    I do usually fly club as have back & neck problems but going to split this journey up with a night in Turkey each way.
    However I am keen to have a comfy seat so…… Is Turkish more comfortable than Pegasus ?

    Anyone with experience ??

    • Joe Deeney says

      I haven’t flown with Pegasus, but have only heard bad things to be honest from my friends who work in Turkey – and these are people who are perfectly happy flying LCCs normally, so I suspect it’s probably not great at all. Turkish Economy is actually really good – decent food/drink, recently released films on the seatback entertainment, etc. The only thing I can think that may swing it towards Pegasus (apart from the price!) is if they might offer a relatively cheap extra legroom or ‘big comfy’ seat or something that might be better for your back.

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