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British Airways Executive Club has launched an award sale that will run from now until 17 June, 2018. Unfortunately, however, the 50% discount only applies to ECONOMY rewards.
The 50% discount applies to flights booked for these travel dates – 1 September, 2018 until 31 May, 2019 – on British Airways only.
Unfortunately the deal isn’t quite as appealing as it sounds. The promotion only covers:
- Long-haul flights on British Airways in the World Traveller cabin only
- The Avios portion of the ticket, NOT the outrageous taxes and surcharges that BA adds on top
Does it make sense?
Well, a 50% discount is better than no discount, but you really shouldn’t ever be redeeming your Avios for a long-haul reward flight on British Airways. Often you will end up paying almost the same amount (occasionally even more!) in taxes and surcharges as a paid ticket would cost.
This promotion also excludes the peak summer travel periods of 2018 and 2019. I suppose you might look to replace a relatively expensive paid flight during half-term or Christmas holidays – but that also requires finding award space for your entire family, which isn’t always straightforward.
If you tend to travel in Economy class, however, and have a holiday that needs booking within the next three weeks, it is worth looking at how much a 50%-off reward would cost you – and compare the total cost to a paid ticket on BA, Norwegian, Virgin Atlantic, a Middle East airline, etc…
The most interesting thing to be found on that webpage? I didn’t realise that Brazil and Lima were so popular, especially since you can fly there in Iberia’s Business Class for relatively low amounts of Avios…
Reward flights are strictly subject to availability which may be very limited or not available at all on some routes including Sydney, Sao Paulo, Rio de Janeiro, San Jose (Costa Rica), Grenada, Cancun, Lima and Male.
Does this promotion make more sense to you than it does to me? Let us know in the comments section…