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In what I’ve (hilariously…) decided to dub ‘Train Tuesday’ here at InsideFlyerUK, we have more train related news for you this morning (I sincerely doubt this is going to be a regular feature – no need to panic!).
I’m not entirely sure how new this is, but I was just booking some train tickets and noticed that Virgin East Coast are now offering free internet when you book direct.
The process is very simple – book directly through the Virgin East Coast website and they will email you an internet code to use on your journey. Just make sure you have opted in to receive marketing emails.
The big hotel chains have worked hard for years to encourage direct bookings (loyalty programmes, best rate guarantees etc) because of the big slices that online travel agencies like Expedia and booking.com take out of their profit margins. I’ve not really noticed it much in other areas of the travel industry before, but it does make sense, and I imagine we’ll see more of these sorts of perks cropping up to incentivise booking direct.
You can also earn Nectar Points (2 per £1) or Virgin Flying Club Miles (2 per £1) by booking directly on the Virgin East Coast website. Neither option is anywhere near as good as the old East Coast Rewards programme, but better than nothing.
I use the route quite a bit, so any improvements like this are fine by me!