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We have long professed ourselves to be fans of the Nectar scheme here on InsideFlyer UK. While the 0.5p per point value is fairly rigid and not generally “gameable”, the scheme still offers value in itself and is increasingly subject to bonus offers.
However, when a particular Nectar post appeared on my Facebook news feed yesterday morning, I fully admit to spitting out my coffee.
Staggeringly, Nectar were proudly announcing that there newest partner was none other than everyone’s favourite intolerant rag, the Daily Mail:
Now I am no PR guru, but what were they thinking? Was it not hugely obvious to pretty much anyone with a passing resemblance for brain cells at Nectar HQ that this announcement would go down appallingly? Not only that, but announcing it via a heavy social media push. I mean come on.
Frankly, you’d have thought they would have learned a lesson from Lego’s experience.
Read the Daily Mail? Earn some Nectar points… 🙂
Although you might just be able to sense a minor bias in my writing, we’re not a political movement here at InsideFlyer, and we’re actually dedicated to helping you earn you as many loyalty points as you can.
So, Daily Mail reader? Click here to find out how you can earn 80 points a week with Nectar.