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The British Airways shopping portal is currently doubling reward rates and this has created an excellent potential opportunity to buy cheap Avios!
You can normally earn 75 Avios per $1USD for subscriptions to the US version of dating site Match.com, but for the next few days that is doubled to 150 Avios per $1 , so ~183 Avios per £1. That works out at about 0.55p per Avios, which is an excellent price.
How to (possibly) buy cheap Avios
Well first, make sure you tell your partner why you are signing up to a dating site!
Then, head over to the Match page on the BA shopping portal. If you have any problems finding it once you login to your BA account, make sure that you have clicked from the UK version to US version at the top right of the page:
After that, you should just be able to click through to Match.com and purchase whatever subscription you like. Unfortunately, whenever I click through, the Match.com site defaults to the UK version rather than the US site – and that could be a potential spanner in the works. The Avios offer appears to be for the US site, but when you click through their link it takes you to the UK site. I would personally be prepared to fight it if the Avios were denied for that reason and would expect to win, but it could certainly be a bit of a hassle.
Regardless, I would strongly recommend taking screenshots of every part of the process so you have records, in case BA or Match tries to renege on the offer.
In fact, if you happen to have any friends or family in America I would actually ask them to do this for you, to minimise any risk.
NOTE – the terms are clear that “the stated reward is for first-time Match.com paid subscriptions only”.
If you want to buy lots of cheap Avios and are prepared to take the risk, simply repeat the process for each member of a BA household account and/or take out an eHarmony subscription too at the slightly less generous rate of 130 Avios per $1, ~ 0.633p per Avios.
There are always some risks with these sort of offers (will it track properly, will it be honoured etc), and this one more than most – but the reward here makes it worth considering. If you do decide to try it, be sure to take lots of screenshots and be prepared to fight your corner if required.