What Do You Think About Radisson’s New ‘Individuals’ Brand?

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Radisson Hotel Group recently announced the launch of a new brand, Radisson Individuals, which “offers independent hotels and local and regional chains the opportunity to become part of Radisson Hotel Group and benefit from the group’s international recognition and presence while maintaining their own unique style and identity”.

This is the Radisson Hotel Group’s response to similar brand concepts such as Autograph Collection from Marriott and Curio Collection by Hilton.

Radisson Individuals hotels are “selected for their personality and characteristics. They offer guests the opportunity to discover new places around the world while always enjoying the high quality standards of the Radisson Hotel Group and the ‘Yes I Can!’ service mentality, combined with local flair and individual charm of the member hotels”.

First Radisson Individuals hotels in Europe & Asia

A number of hotels in the UK and Asia have already joined Radisson Individuals and discussions are well advanced with other hotels in Germany, Italy, Russia and beyond. Among the first hotels to join the new brand is Henrietta House in Bath.

What do you think about these sort of brands?

You can see why independent hotels might like to benefit from the global marketing that the likes of Radisson can provide, without having to adhere to strict brand standards. From a customer point of view though, I’m interested to hear what readers think about these partnerships.

Do you appreciate the opportunity to earn/use points and receive elite benefits at boutique style hotels, or do you stick with the big hotel groups for the (relative) brand consistency they offer?

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