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The European short-haul branch of British Airways’ low-cost sister airline ‘Level’ has entered administration. When you go to the Level Europe website now, all you will find is the following:
“LEVEL EUROPE (IN ADMINISTRATION) (‘THE COMPANY’ OR ‘LEVEL EUROPE’)
THIS PAGE WILL NOT BE MONITOREDLEVEL Europe will enter insolvency on June 18, 2020.
All flights have been grounded as of March 2020 and the Austrian business has ceased trading with immediate effect.
CUSTOMERSPlease note that LEVEL Europe is unfortunately not able to arrange alternative flights for passengers. At this time we kindly request you do not contact our Call Centres unless your travel is within the next 48 hours, as we are experiencing high levels of call volume at this time.
If you have a booking sold by a marketing carrier or travel agent for LEVEL Europe flight, please contact that marketing carrier or travel agent to confirm if there is any impact to your travel plans.
An administrator will be appointed to answer further questions.
EMPLOYEESIn the event that you were an employee of the Company and you require any further information or assistance in relation to the Administration, an administrator will be appointed. Contact information for the administrator will be posted on this page on or before Wednesday June 24, 2020.
CREDITORS AND SUPPLIERSIn the event that you were a supplier or creditor of the Company and you require further details in relation to the Administration, an administrator will be appointed. Contact information for the administrator will be posted on this page on or before Wednesday June 24, 2020.
Bottom line
For the time being at least, it seems that the long-haul branch of Level will continue, despite the short-haul part of the business ceasing to trade today. I would be surprised to see that change, given that a low-cost long-haul operator still makes strategic sense for BA’s parent company IAG.
That said, I wouldn’t rule out anything entirely these days!
Not surprising. For BA to start, yet another, low-cost airline was always doomed to fail. Their track history is BAD. Remember “GO” airline….yeah, it WENT quickly.
Cost cutting measures in a decimated airline industry does NOT help.