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British Airways is celebrating its centenary year with the launch of its own English Sparkling Wine. First Class customers will be able to enjoy the bubbles from the award-winning Hattingley Valley from July 1 and raise a toast to the airline’s milestone birthday.
The wine is a Pinot Noir dominant blend that BA claims will work perfectly at altitude. The grapes were “hand-harvested” and “gently pressed”, before being bottled at Hattingley Valley’s winery in Hampshire. It will be available exclusively in British Airways’ First cabin as well as the airline’s flagship lounge, The Concorde Room in Heathrow Terminal 5, from July 1.
Kelly Stevenson, British Airways’ Wine and Beverage Manager, said:
“There’s no better, or more British way to toast our milestone year than with an English Sparkling Wine. We’ve loved working with Hattingley Valley to create something really special for our First customers and this will be the first time we have ever served an English Sparkling Blanc de Noirs on board. This blend will excel at altitude as the notes of red apple skins and light red fruits really shine through.”
Emma Rice, Hattingley Valley’s Director, Head Winemaker and Winemaker of the Year in 2014 and 2016, said:
“English Sparkling Wine is now incredibly popular around the world so we’re thrilled to have partnered with British Airways to create an exceptional wine that can be enjoyed on the ground and in the air across their network.”
Assuming that isn’t going to lead to less Laurent-Perrier Grand Siecle being loaded onboard, I’d be very happy to try BA’s English Sparkling Wine. I’ve enjoyed quite a bit of English fizz in the last few years, but nothing that compares to LPGS!
What do you think? Sneaky backdoor cost-cutting move from BA (LPGS isn’t cheap!), or a nice innovation?