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The excellent Heathrow Rewards loyalty scheme has just launched another 50% bonus on transfers to Avios points. The offer runs until 30 September, and applies to transfers to British Airways Executive Club, Avios.com and now AerClub too.

You will therefore earn 375 Avios when you transfer 250 points.

Is This Worth It?

This is a solid deal, although not one that I’d put everything on hold to take advantage of. Etihad Guest, for example, has offered 100% transfer bonuses in the past.

That said, Heathrow Rewards points are worth 1 pence in “hard cash” at Heathrow (2 pence for Heathrow parking) so you are effectively buying Avios at 0.67 pence each. That’s a pretty good deal based on our approximate valuation of Avios at 1 pence each.

The 50% Heathrow Rewards bonus will only apply on transfers from Heathrow Rewards to Avios. If you transfer to any of the other airline partners, you’ll only (currently, at least) get 1 air mile per Heathrow Rewards point.