IHG Pricing Goes Crazy, But “London’s Best Value” Redemption Remains

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As Joe noted on Monday, all predictability has now been removed from the IHG Rewards pricing structure. Basically, they will now charge what they want, when they want.

Given that statement, my subsequent assertion that “my favourite redemption remains” comes with the clear caveat that for now, on the (many) dates I’ve checked, it remains.

However, with all the doom and gloom surrounding IHG at the moment, I thought it worth flagging this one – it’s always struck me as a good value redemption. I have searched and searched, and I cannot find it for more than the magical 15K points that I have always enjoyed paying.

Where’s the hotel?

My glamorous option is the Holiday Inn Express London – Park Royal. Bear with me on this one. First of all, as a Holiday Inn Express you’ll get a (good) breakfast included, so that’s a key factor. However, for me the massive advantage to this hotel is the location.

The location is pretty terrible. You’re basically in an industrial part of Acton, West London.

However, you are immediately adjacent to North Acton tube station, on the Central Line. You are therefore 5 minutes from Shepherd’s Bush and Westfield, and 12 minutes from Oxford Circus and very central London. The station is not (literally) underground, so it’s incredibly accessible, indeed you’ll be on the station platform 2 minutes after you’ve closed your hotel door.

It’s also a great hotel! I sung the praises of Premier Inn recently, and this hotel has similar advantages. It may be a budget brand, but it is clean and comfortable, with friendly service and a good quality breakfast.

The real value “hack” here

Where this hotel really comes into its own, is if you have a family.

The 15K redemption price equally applies to a family room, which accommodates 2 adults and 2 children, via a sofa bed.

Bear in mind that breakfast is included, so you are getting full bed and breakfast for 4 people, for 15K points.

In short, if you’re a family of 3 or 4, looking for a convenient and well-priced hotel for central London activities, I don’t think you can do any better.

Just by way of example, the Holiday Inn Express London – City (Old Street) will cost you 51K points a night for 2 adults and 2 kids. While geographically it may appear better located, I can assure you that logistically there is nothing in it.

Keep this one in mind – it could save you a fortune

I fully accept this value redemption isn’t quite as exotic as any of my three favourite Hilton redemptions, as covered yesterday. However, even with all the carnage happening with the IHG Rewards scheme, it is reassuring to know that some of the reliable “value options” remain.

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