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The well-known Freddie Awards were founded in 1988 by Randy Petersen. The “Freddies” are named after Sir Freddie Laker. Laker was very active in the field of marketing within the travel industry in the 1970s. With the help of the awards, it was hoped to draw more attention to the various loyalty programmes and to encourage companies in the travel industry to continue to innovate.
The votes are collected worldwide in three regions: (1) America, (2) Europe / Africa and (3) Middle East / Asia / Oceania.
You can vote in no less than 15 languages on the Freddies website right here.