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Trust should be important in a loyalty programme. The underlying premise is that travellers can save up points from paid travel (business or otherwise), and spend those hard-earned points on leisure travel. But Hilton Honors has decided that trust doesn’t matter and that dynamic pricing of award nights is the way forward. In 2017, it did away with award categories. And in 2018 we have started to see cases where the price of award nights simply changes without any advance warning. Unfortunately, because we no longer have award categories, it can be hard to notice these changes, except of course for the few gems that have long been highlighted by InsideFlyer and others. But notice we have…
Here are a few of the changes…
Not so long ago, this hotel cost 5,000 points per night. It then became 10,000 points per night. Now it’s 20,000…
The Lucky 7 in the UK… Now 1…
Until recently, these hotels in the UK cost 10,000 points per night.
- Hampton by Hilton Liverpool / John Lennon Airport
- DoubleTree by Hilton Newcastle International Airport
- Hampton by Hilton Newcastle
- Hampton by Hilton Newport
- Hampton by Hilton Corby / Kettering
- DoubleTree by Hilton Sheffield Park
- Hampton by Hilton Sheffield
With the exception of Newport, these hotels now cost 20,000 points per night.
Istanbul used to have no shortage of 5,000 point per night hotels (4 or 5 if I recall correctly). Now only one remains…
And, for what it’s worth, the airport shuttle for the “Hilton Garden Inn Istanbul Ataturk Airport” runs so infrequently that you really ought to factor in the cost of a taxi to reach it. Moreover, Istanbul is supposedly getting a new airport this autumn. Even though it might “open” on time, this Flyertalk thread seems to show that it is nowhere near ready…
My favorite 10,000 point per night hotel – the Doubletree Kuala Lumpur – seems to be safe for now. But the hotels that Joe recently wrote about? Well, I’ve never seen a clearer sign that “dynamic pricing” is Hilton’s intention here…
Exactly two days ago, I tweeted with an Argentine friend of mine who was staying at the Hilton Garden Inn in Tucuman (the interior of Argentina) because 5,000 points per night would cost $25 during the current “buy points” promo. Today, the hotel would cost $50 per night, and not due to the collapsing peso!
I find it hard to remain loyal and save up my points when a hotel chain demonstrates its willingness to change its award pricing overnight. Earn and burn… sure, but is some advance warning really too much to ask for?
Have you noticed any other hotels costing more points? Let us know in the comments section below.