50% Off in the Virgin East Coast Sale – Leeds to London for £8! (Targeted)

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Check your emails to see if you have been offered 50% off in a targeted Virgin East Coast sale.

“Banish those boring plans for something much more exciting, with 50% off 500,000 of our cheapest Standard and First Advance tickets.

Just pick a place — anywhere across our east coast route — and travel from 
5 March to 29 June 2018 (some date exclusions apply*).

With an offer this good, there’s never been a better time to plan an adventure… or two… or three… ok, four might be pushing it.”

The terms in my version require booking by 23:59 on 26th February and travel to be on the following dates: 5 March to 29 June inclusive, excluding 29 March-3 April, 4-7 May, 25 May-3 June and all Saturdays and Sundays from 12 May to 24 June 2018 inclusive.

If you have been targeted, it says you need to click through using the specific link in your email, sign into your account and then search – but feel free to try using my link and signing in (it might work?).

50% off is an excellent saving and because you can book multiple times and it applies to all the Virgin East Coast routes, this is a fantastic promo – for those who have been targeted.

With the discount, one way fares between Leeds and London are as little as £8!


With at least 500,000 Advance tickets being made available, I would hope that this Virgin East Coast sale is quite widely targeted. Anybody else got an email yet or had success signing into your account via my link?


1. Discounted tickets must be booked by 23.59 on Monday 26 February 2018.

2. Travel is from 5 March to 29 June inclusive, excluding 29 March-3 April, 4-7 May, 25 May-3 June and all Saturdays and Sundays from 12 May to 24 June 2018 inclusive.

3. 50% discount can only be used by the recipient of this email using their registered Virgin Trains East Coast email address.

4. 50% discount can only be applied when booking through the promotional link on the email and by logging into your registered Virgin Trains East Coast account. If you’ve not used our website recently, you’ll need to re-register using the same email address. Once re-registered log back into your account to access the discounted fares.

5. 50% discount applies to lowest Virgin Trains East Coast Standard Advance and First Advance fares, for travel on Virgin Trains East Coast services and connections only.

6. At least 500,000 of our lowest Advance tickets (320,000 standard and 180,000 First Class) will be made available for across the travel period and are subject to availability.

7. Limited availability on peak services and on Fridays and Sundays.

8. No other offers or discounts can be applied, including Railcards.

9. Full Virgin Trains East Coast Advance terms and conditions apply and can be found here www.virgintrainseastcoast.com/advance.


  1. Rob Rixon says

    No e-mail as yet, but I do travel with them a lot, so am hoping to see the comms come through! I was targeted last July (I think) and got a load of cheap FC travel for work and leisure. Just slightly annoyed as only today booked London to Leeds FC Advance for the end of May and although it was cheap anyway, I might have been able to get it on this promotion! Never mind…

    • Joe Deeney says

      If you’re not targeted for this one, it’s worth downloading the Virgin Red app and linking your Virgin East Coast /Virgin Trains accounts to it as you get 30% off. I think you can only use those once though, so best saving it for when fares are expensive.

      • Rob Rixon says

        Indeed – I have the Virgin Red App and am verified for VTEC and like you say, just waiting for the expensive trip to come up before using the code! And along the same lines, I don’t travel on Virgin Trains West Coast much, but wanted to get verified for the app in order to get the monthly points; booking a really short, one-stop away ‘trip’ worked a treat. Even though I haven’t been to Coventry or Birmingham airport for years… 🙂

  2. Tom says

    Not wanting to give too many secrets away, but my “friend’s” account that does not get much use was targeted, while my own one which does was not targeted.

    May be pure coincidence, but possible that its targeted at non-frequent travellers.

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