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Over the past few months, it has gradually become clearer that 2021 will still not be a regular year for international travel. So after Miles & More already extended the frequent flyer status of its customers last year, appropriate measures are also necessary in 2021 so that loyal customers manage to maintain their frequent flyer status or qualify for it for a first time. The Lufthansa Group is therefore introducing new goodwill rules.
Double status miles
Miles & More members will collect double status miles throughout 2021. The credits are completely automatic and apply retroactively to flights made since January 1st, 2021. For the first time, all status members will also earn double HON Circle miles for First Class and Business Class flights. No registration is required.
The promotion is valid on all Lufthansa Group flights operated by Austrian Airlines, Lufthansa and Lufthansa Private Jet, SWISS, Eurowings, Brussels Airlines, Air Dolomiti and Edelweiss Air. It also applies to flights operated by the partner airlines Croatia Airlines, Luxair and LOT Polish Airlines on which status miles and HON Circle miles are awarded.
“We are currently flying by sight and are aware of the difficult situation the Corona pandemic poses for our customers as well. Unfortunately, we cannot predict how travel options will develop this year. That is why we create reliability for our most loyal customers by making it much easier to maintain and achieve the frequent flyer status,” says Joost Greve, Head of Loyalty at the Lufthansa Group.
Expect to see similar moves from other travel operators – particularly airlines. Despite the (so far) very successful vaccine roll out here in the UK, it is increasingly clear that international travel will not be back to anything like ‘normal’ before Summer at the very earliest, and quite possibly next year. Producing and delivering the billions of vaccine doses required across the world will simply take time, and Governments will remain cautious about new variants in the meantime.