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British Airways Executive Club has launched a “buy Avios” bonus promotion that is as good as I can recall, at least when buying Avios directly and not via Groupon…
Between now and 18 May you will receive a 75% bonus when you buy or gift Avios, provided you are a British Airways co-branded American Express cardholder. Everybody else gets a 50% bonus.
As always, you will pay 1.6p per Avios, with a £15 transaction fee. As a result, the more Avios you buy, the cheaper they will be, although we’re talking decimal points once that £15 is spread across enough Avios.
If you buy 100,000 Avios, for example, you will pay £1,615. As a non cardholder, you’ll receive 150,000 Avios once the bonus is added – for 1.076p per Avios. As a cardholder, you’ll receive 175,000 Avios – for 0.923p per Avios.
I don’t believe that you must actually use your BA Amex to make the purchase, although most people naturally will want to earn a few more Avios on top…
In order to buy Avios directly, you need to click here and log in to your Executive Club account. If you have a co-branded credit card, your extra bonus should be automatically picked up, unless potentially the card is very new…
You can buy a maximum of 200,000 Avios PRE-BONUS.
Should I Bother?
Well… if you think that we are at “maximum panic”, then you might want to pounce on BA’s best ever offer. If you think that things might get worse, then you’ll probably be wondering:
- Whether BA will become even more desperate for money and reduce the price even further
- Whether BA will go bust before you can get around to redeeming the Avios
Personally, I don’t think it’s time to be adding to mileage balances. Whenever travel starts returning, I suspect that we’ll see some very interesting fare sales in all cabins. 0.92p is a decent price, but the numbers often still don’t add up once you start adding in BA’s outrageous taxes and surcharges. (even with a 2-for-1 voucher) And I wouldn’t want to speculate about when we’ll feel comfortable “positioning” on separate tickets for better-value Avios redemptions such as Iberia Business Class.
What do you think? Are you tempted to buy? Let us know in the comments section…