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Occasionally I wonder whether a few hotel loyalty executives had a drinking contest to determine who could come up with the silliest name for a loyalty programme. “World of Hyatt” was a good first effort (thanks mainly to its odd names for elite status), followed quickly by “Marriott Bonvoy”. But the true winner must be “Accor Live Limitless”. What does it mean? Who knows…

But even though the Accor chain rebranded its loyalty programme to the aforementioned Accor Live Limitless, it hasn’t bothered to make any changes to its standard bonus point promotion. As usual, you can earn 6,000 points for 3 stays of at least 2 nights.

2000 Accor Points gets you a €40 voucher to spend at Accor hotels, so 6,000 points are worth €120 (a little over £100).

You need register here to take advantage, and book by 6 March 2020 for stays between 14 February and 7 June, 2020.

The bonus earnings are structured as follows:

• 500 Rewards points after your first stay (2+ nights)
• 2,500 Rewards points after your second stay (2+ nights)
• 3,000 Rewards points after your third stay (2+ nights)

Should I Convert to Iberia Plus Avios?

That depends… 6,000 points should still get you 6,000 Avios.

However, if you are a regular with Accor, you should have no problems spending €120 on a hotel room. Which means that you’d be giving that up in exchange for 6,000 Avios.  It is quite unlikely that any reader thinks that paying 2 euro cents (1.7p) per Avios would be a good idea!

Don’t Forget Cashback

Accor does tend to offer very impressive cashback rates. Right now, Quidco is offering 15% for Pullman, Sofitel, MGallery, Grand Mercure and Sebel bookings.

The Bottom Line

A loyalty programme such as Accor Live Limitless that simply acts as a rebate scheme doesn’t really excite too many people, even though the business is heading in that direction anyhow with dynamic pricing and peak/off-peak calendars.

But the worst part of this promotion? If you decide in late March to stay at an Accor hotel for Easter, you’ll have already missed out on the booking deadline to earn the bonus points…