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Hilton Honors is once again offering a 100% bonus when you purchase Honors Points.
Note that the terms are a little different this time though, with a limited number of bonus packages available:
” The 100% Points bonus promotion on 7,000 packages of 40,000 points is available for purchases made between June 26, 2019, at 12:01am ET and July 4, 2019, at 11:59pm ET or when all 7,000 packages sell out – whichever is first”
Is this a good deal?
Hilton Honors offers a variation on this deal quite frequently, so unless you need the Points soon, I wouldn’t be in too much of a rush to stock up.
The 100% bonus means that you would effectively be buying Hilton Points at a rate of around 0.39p (0.5 cents) per point, which is a tiny bit under what I value them at. You’ll struggle to lose money buying at that price and with a specific redemption in mind could get good value here.
Examples of potentially good-value redemptions include:
- High-end properties such as the Conrad Maldives
- Peak season at hotels still respecting a cap on standard room reward pricing
- Fifth night free award bookings for Silver, Gold and Diamond members
- Hotels costing 5,000, 10,000 or sometimes 20,000 points per night
It’s also worth bearing in mind that Points bookings are flexible and that there aren’t any additional taxes to pay, so you need to compare like with like when calculating whether buying and redeeming points is better value than paying cash (also factor in the points you would earn from a cash stay though).
Are you tempted by the latest Hilton Points sale?
Terms
Points purchased do not count towards elite tier qualification. Points.com and Hilton Honors reserve the right to terminate bonus promotions at any time. All purchases must be made through the Purchase page on HiltonHonors.com. Timing and order of purchases will be determined by Hilton Honors in its sole discretion. The 100% Points bonus promotion on 7,000 packages of 40,000 points is available for purchases made between June 26, 2019, at 12:01am ET and July 4, 2019, at 11:59pm ET or when all 7,000 packages sell out – whichever is first. Members may purchase a maximum of 2 (two) 40,000 Points packages during this promotion outside the 80,000 maximum points purchase limit per calendar year. All purchases are non-refundable. Offer is subject to change. Offer cannot be combined with any other offer. Points will be posted to the recipients Hilton Honors account within 24 hours of the completed transaction. All Hilton Honors program Terms and Conditions apply. Hilton HonorsTM membership earning and redemption of Points are subject to Honors Terms and Conditions, available at HiltonHonors.com/terms.
But if you have a particular redemption in mind how can you have any confidence that Hilton won’t randomly, and with no warning, just increase the points required ?
They are making their points value untrustworthy, like the currency of a dodgy country.
It’s definitely a fair point if buying points in advance, but if you can redeem immediately then you should be fine. Completely agree on the broad point though.