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The rumour mill was churning overtime last night, with speculation mounting that popular UK airline, British Airways, is set to announce a range of enhancements. Chief amongst the improvements is a new first-in-class boarding concept, where passengers will be given the opportunity to participate in ‘Flexible Boarding’.
(UPDATE: For the avoidance of any future doubt, please note that this article was published on 1st April 2018 – AKA April Fool’s Day…).
Nothing has been confirmed yet, but the general idea behind Flexible Boarding seems to be that the efficiency of boarding can be improved through the introduction of an auction-style system, available through the BA mobile app. The more passengers are willing to pay, the earlier they can board. Downloading the BA app will become mandatory for all passengers, as there is set to be a minimum ‘bid’ that all passengers must make.
When asked about the rumours, Vice President with Responsibility for Customer Satisfaction, Olaf Prilo, had this to say:
A relentless focus on enhancing the passenger experience is at the heart of everything we do and explains the enduring popularity of BA. We’ve already introduced an extensive series of measures across the board – for example helping to improve the health and wellbeing of passengers through the recent catering changes to short haul Economy – but it’s important never to rest on our laurels. Flexible Boarding is something customers have been clamouring for and we take customer feedback extremely seriously. Improvement is a constant process and we will be making further announcements in due course.
Flexible Boarding sounds like a great new way for passengers to take control of their travel – we are excited to hear the details!
What do you think of the rumoured enhancement? – What other improvements would you like to see airlines introduce?