In Store Avios Earning Options Have Been Expanded (a Bit…)

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We recently wrote about British Airways CEO/Chairman Alex Cruz’s comments on the future of Avios, and how in store Avios earning from shops and cafes on the High Street is being very actively pursued.

The latest evidence of that policy sees department store Debenhams and restaurant chain ASK Italian added to the in store Avios earning options.

You can now earn 2 Avios per £1 spent in store at Debenhams.

There are a few restrictions though, “Brands excluded in-store: Bear Grylls, Burtons, Coast, Dare 2b, Dorothy Perkins, Evans, Hot Squash, Iska, Joe Browns, Lands’ End, Little Mistress, Mela, Miss Selfridge, Monsoon, Oasis, Quiz, Regatta, Uttam Boutique, Wallis, Warehouse, Yumi and Zara. Products excluded in-store: Travel Money, Virgin Holidays, items purchased in the Café”.

The ASK earning rate is a relatively generous 5 Avios per £1.

You can use Tesco Clubcard vouchers (4x face value) on food at ASK, so being able to earn Avios back on the cash you spend on drinks is a nice little bonus!

These new options are in addition to the following retailers:

  • American Golf
  • Barrhead Travel
  • Blue Inc
  • Ernest Jones
  • H Samuel
  • Habitat
  • Heal’s
  • Officer’s Club
  • Cafe Nero

Note that the BA in store Avios earning rates can be different to the rates – so do check both!

Registering your card(s) is extremely quick and easy:


Remember that Virgin Atlantic Flying Club has a very similar scheme too, and includes Waitrose at a rate of 4 Flying Club Miles per £1.

Bottom line

These additions are hardly going to set the ‘travel hacking’ world alight, but it is always good to see more Avios earning options. How this in-store expansion develops will be very interesting to watch over the next couple of years.

BA in store Avios earning terms

Your Avios will show in your BA eStore account as “Pending” within 7 working days. If your pending Avios aren’t appearing in that account within 7 days, please contact us. Your purchases will be approved within 40 days, subject to the retailers’ terms and conditions. Your account will be updated to show your Avios as “Approved”. All “Approved” Avios will be posted to your British Airways Executive Club Account within 48 hours. Collection rates with retailers are subject to change and you can see the most up to date rates by logging in to your BA eStore account.

By registering a payment card in connection with transaction monitoring, you authorise the eStore via Sports Loyalty Card Limited (trading as Reward) to share your payment card information with Visa, MasterCard, Amex and other necessary payment service providers (Payment Service Providers) to confirm your enrolment. You authorise the Payment Service Providers to monitor transactions on your registered card(s) to identify purchases in order to determine whether you have qualified for an offer linked to your payment card, and for the Payment Service Providers to share such transaction details with Sports Loyalty Card Limited (trading as Reward) and the eStore to enable your card-linked offer(s) and target offers that may be of interest to you.

By registering your payment card(s) with the eStore you agree that these details may be shared with

I. Any successors to Sports Loyalty Card Limited (trading as Reward)

II. Any other company that performs the same or similar role for the eStore.

You may opt-out of transaction monitoring on the payment card(s) you have registered by clicking “Remove” against the registered cards.

Avios will only be awarded on purchases made with retailers featured on the in store shopping pages of the eStore after you have registered valid payment card(s) and made qualifying purchases with the registered payment card(s) at the participating merchant (in line with the specific offer Terms & Conditions which will be displayed on the in store shopping pages)

It takes up to 24 hours for each card to be fully registered for Avios awarding with qualifying in store retailers

No Avios will be awarded for purchases made using payment card(s) that were first registered on the Website less than 24 hours prior to the time of the purchase

We reserve the right to change or withdraw retailers and offers featured on the eStore pages at any time

Avios in store can only be collected with one Avios earning programme or reward scheme (including cashback schemes from other providers) at any one time. If the payment cards are registered with more than one Avios earning programme or other reward scheme, the most recently registered scheme will collect the Avios or rewards.

If we believe that any form of Misconduct has occurred we may not award or may remove any Avios from your account

Missing Avios claims must be made within 120 days of your initial purchase date



  1. Adam says

    Apart from avios, Virgin and bink are there any other instore earning travel points companies out there?

    • Joe Deeney says

      I’m not sure actually – I think TCB and Quidco have some in-store stuff but I’ve never looked into it.

      Yes, the Waitrose/Virgin offer is great if you’ve got a shop nearby.

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