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Hot on the heels of its latest US-UK expansion, Norwegian Air has just announced a new route from London to Singapore – with prices starting at £179.90 one-way.

The new route starts at the at the end of September and availability at the lowest prices is currently excellent, as you would expect on a new route:

The flight times look good to me (I much prefer daytime flights if flying in Economy!), with the outbound flights departing at 10:30 and the inbounds departing Singapore at 08:50.

Good value?

It really depends on what you want.

The ability to book Direct one-way flights at a reasonable price will be very attractive for some travellers – particularly if you have Points/Miles to travel Business/First Class in the other direction.

Norwegian is a low cost carrier and it costs £50 more each way for a package including checked luggage, seat selection and an onboard meal.

That means that the ‘true’ price of a Return flight would be £459.80 – which is still decent for a Direct flight, but not incredible. For comparison, flights with BA currently start at about £536:

and if you are prepared to connect, you can actually often find cheaper flights on Turkish/Qatar/etc:

Bottom line

Generally speaking, I’m a big fan of competition in the travel industry and more options are always good to see. The introductory fares here are solid but not amazing value – it will will be interesting to see how the route develops and whether other low cost carriers might be prompted into offering something similar soon.

Remember that Singapore Airlines subsidiary Scoot is now flying to Athens with some unbelievable prices (on some very limited dates)!