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Whether you wish to continue using e-Rewards beyond the survey where you receive this bonus is up to you. The earning rates are hardly generous, but if you need to while away some time occasionally, then by all means go for it.
I already have an e-Rewards account
Just sign up with a different email address. That said, if you’ve already got a Hilton Honors e-Rewards account, you’ll need to register a different Honors account to redeem your points to.