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The hotel group Starwood (whose brands include Sheraton, Westin, Le Meridien, Aloft, W, St. Regis and others), are currently offering a variety of personalised bonuses to members of their loyalty programme Starwood Preferred Guest (SPG).
The offers vary, with some members not being targeted for anything at all and others receiving very generous offers. My offer was for 7,500 Starpoints after three stays between 1st April and 30th June:
“1,500 bonus Starpoints® after the first (1st) eligible paid stay, 2,500 bonus Starpoints after the second (2nd) eligible paid stay, and 3,500 bonus Starpoints after the third (3rd) eligible paid stay. As part of this promotion, member may earn a maximum of 7,500 total bonus Starpoints for three eligible stays from April 1, 2016, through June 30, 2016″
There seems to be quite a wide variety of different offers, with the best providing a free night certificate (for Category 1-5 hotels) after just one stay, and two free night certificates for two stays.
SPG definitely isn’t the best known hotel loyalty programme in the UK, so it’s worth me stressing that Starpoints are really valuable.
It is possible to book a night at a Category 1 hotel with just 2,000 Starpoints (at the weekend), and the free night certificates are worth up to 16,000 Starpoints if used for a Category 5 hotel.
Starpoints can also be transferred to a vast array of airline frequent flyer schemes at a 1:1 ratio (and you get 5,000 Miles/Avios bonus if you transfer in batches of 20,000).
So it is definitely worth checking your offer!
2,500 bonus Starpoints per stay would usually be more than enough to get me to choose a Starwood hotel over other chains (assuming similar rates) if I had a few one night stays coming up.
If my offer had been for a free night certificate, I would seriously consider making a special effort. Spending ~ £60.00 for a night at the (dismal) Sheraton Heathrow or a quick trip to the (rather good) Aloft Liverpool, in order to get a free night certificate to use at hotels like the excellent Westin Palace Madrid, or the intriguing Town Hall Hotel in London could make a lot of sense.