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Overview

The Hilton Euston is your classic “well-located” central London hotel. Frankly more comparable to a Premier Inn than a luxury brand hotel, it offers a comfortable place to stay and a predictably edible breakfast, with little more.

That said, the location really is excellent – a step away from Euston, a short walk from Kings Cross and nicely poised for all the central London options.

Upgraded?

While I was not upgraded as such, as noted above my Hilton Gold status meant they out me in one of the new rooms.

The room

As noted above, I stayed in one of the already-refurbished rooms. This means that while this review will therefore slightly misrepresent the overall quality of the hotel (most of the rooms are yet-to-be upgraded), it is at least somewhat future-proofed.

The rooms are definitely packed in here: those looking for the real “no-frills experience” can even stay in a less-than-enticingly named “single compact room”.

I stayed in a slightly more spacious double, although it was little more than the bed and bathroom, with ground floor views out into rainy London.

Much like the bedroom, the bathroom did what it needed to without offering any more. It was tiny, but the shower was clean and powerful.

That said, there was something of a feeling of providing the bare minimum to the room amenities, with the complimentary Peter Thomas Roth shower gel and shampoo being supplied one-a-day, in tiny portions. However, the razor and toothbrush I requested came within minutes.

The bathroom did however go blue when you pressed a certain light switch. I have absolutely no idea why.

Facilities

Outside of the bedroom, the facilities in this hotel were extremely limited. It largely appears they provide bedrooms, bars and dining and then conference rooms. Hardly surprising for what is clearly a hotel ruthlessly dedicated to the business traveller, but it does not make for a particularly exciting stay for the leisure visitor.

As noted above, the in-room toiletries were somewhat sparse, although the tea and coffee tray was healthily stocked:

Restaurants/breakfast

Although they vary in scale, Hilton breakfasts are remarkably uniform globally. This was of course a city centre, business hotel breakfast so did not have the scale of some of the resorts (mercifully in my book – otherwise I feel compelled to have a 5 course breakfast, leaving me a carb-stuffed blob until early evening), but there was more than enough for a good early feed. A full English buffet, cereals, pastries, and the healthy fruit/yoghurt section were all available.

The Hilton Euston did however commit one of my cardinal hotel breakfast sins: watering down the fresh orange juice.

Lounge

The Hilton Euston does not have an Executive Lounge.

Quality of service

While I was made to wait for an unnecessary couple of minutes on arrival at breakfast, service was otherwise excellent. The receptionists were friendly, informed and helpful. Indeed I booked on a “non-refundable” rate, but was permitted a refund  – with instant repayment on another card! – to enable myself to benefit from an American Express £50 off Hilton offer. The assistance here was definitely over and above what I’d expect.

Room details

Rate Paid: £188.25 per night

Room Number: 95

Room Type: Hilton Guestroom Plus – double room.

Summary of stay

For the price paid, this was an altogether average experience – and that’s coming from someone who stayed in one of the better rooms.

My slight issue with these types of Hilton is they are essentially charging premium prices, while offering little more than the “bare minimum” experience. You get a similar stay at a Premier In or Hampton by Hilton (the Hilton budget brand), and with that in mind, it is little surprise that the latter brands are increasing in popularity.