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Cathay Pacific is embracing a new era of growth, combining the expansion of its European route network with the launch of award-winning cabin designs. In a conversation with Jonathan Tho, Head of Northern Europe at Cathay Pacific, and Paul E. Johannes, Vice President Customer Travel & Lifestyle, we gained exclusive insights into the airline’s strategy for the future.

New European Destinations in 2025

Cathay Pacific is strengthening its European presence with three new routes launching in summer 2025:

• Munich: Starting 16 June 2025, Cathay Pacific will operate four weekly return flights, making Munich its second German destination alongside Frankfurt.
• Rome: A seasonal summer route begins 5 June 2025, with three weekly flights complementing the existing Milan service, which will increase to daily flights this summer.
• Brussels: Direct flights to Brussels resume 3 August 2025, reconnecting Belgium with Hong Kong.

All three routes will be operated by the Airbus A350-900, offering passengers a premium travel experience with flat beds in Business Class, spacious Premium Economy cabins, and enhanced Economy Class comfort.

These new routes further establish Hong Kong as a leading international aviation hub, with seamless connections to the Asia-Pacific region via Cathay Pacific’s extensive network.

Award-Winning Cabin Products: The Aria Suite and More

Cathay Pacific’s Aria Suite has set a new standard for Cathay Pacific Business Class, earning accolades at the DesignAir Awards 2024, including recognition for its innovative design and premium passenger experience. Key features include:

• A fully enclosed suite with a sliding door for privacy.
• A 24-inch 4K Ultra HD screen, the largest in Cathay Pacific’s fleet.
• Bluetooth audio connectivity for personal headphones.
• Integrated wireless charging, USB-A, USB-C, and AC power outlets.
• Luxurious materials like soft suede, wool, and gold accents, creating a premium feel.

Premium Economy passengers also benefit from upgraded features, including 15.6-inch 4K screens, Bluetooth audio streaming, privacy screens, and dedicated washrooms. These are the largest Premium Economy screens in Cathay Pacific’s fleet, offering an unparalleled entertainment experience.

Both new products are currently available on converted Boeing 777-300ERs, with London being one of the current lucky destinations.

Future Investments and Innovations

Cathay Pacific is busy investing to enhance its fleet, lounges, and digital capabilities. Upcoming highlights include:

• A world-class First Class product debuting on the Boeing 777-9 in 2025.
• New flat-bed Business Class cabins for the A330 fleet in 2026.
• Redesigned flagship lounges in Hong Kong, Beijing, and New York over the next three years.

Cathay Pacific aims to serve 100 destinations worldwide, reaffirming its position as a leading global airline. These efforts reflect the airline’s commitment to offering premium travel experiences and strengthening Hong Kong’s status as a major aviation hub.

Photos: (c) Cathay Pacific