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Regular readers will know that we love Starwood Preferred Guest here at InsideFlyer UK. SPG Starpoints are easily the most flexible (and therefore valuable) loyalty currency offered by an airline or hotel chain, which is why we are often willing to advise that you should consider buying Starpoints during a promotion.

But this high value of a Starpoint – don’t forget that we consider them to be worth nearly 2p each – means that SPG promotions can also be an interesting way to accumulate more Starpoints. As a result, I am always quite keen to find out what promotion is going to be offered by Starwood Preferred Guest. And SPG has now released details of its first promotion for 2018.

The promotion will be called “Great Weeks” and will run from 16 January until 15 April, 2018.

The promotion consists of two bonus elements:

• Double Points
• 500 Starpoints if your stay includes a Friday or Saturday night

However, both elements only start with your second stay. So, if you have any flexibility at all, make sure to squeeze in a cheap, one-day midweek stay before any long and/or weekend stays.

Registration is also required. You can do that by clicking here. We always recommend registering for every promotion right away, since you might forget when an SPG stay pops up unexpectedly!

The Bottom Line

SPG members earn 2 points per US dollar spent. So doubling this means an additional 2 points per $ – an additional 5% or so of rebate.

If your stay includes a weekend night, those 500 Starpoints are worth £10.

Neither bonus would make a stay “mattress run” worthy. But don’t forget about SPG’s excellent Best Rate Guarantee policy or, failing that, Quidco’s 3% cashback for Starwood hotels.