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Ludicrously-named Icelandic budget carrier WOW Air is once again hitting the £200 levels for return flights from the UK to the US and Canada. Its already low transatlantic fares are currently 20% cheaper if you book using the WOW Air promo code WOWPURPLEFRIDAY.

The 20% off applies to round-trip flights from the UK (London Gatwick, Bristol or Edinburgh) to  Iceland or any of their US destinations, which are as follows:

• Boston
• Los Angeles
• Miami
• Montreal
• New York
• Pittsburgh
• Toronto
• Washington DC (Baltimore)

To benefit from the 20% discount, simply enter the WOWPURPLEFRIDAY promo code into the box on the booking search screen:

The discount will be visible on the next page. As you can see, it’s applicable to the base fare only:

Key terms

To use the WOW Air promo code you need to book your round-trip flights before midnight on 25 November, for travel between 10 January and 10 April 2017.

What’s available?

There are plenty of options available at around or slightly over the £200 return mark. We rather liked this trip to Trump-free Toronto in January – just pack your coat: