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There’s long been a good reason for joining Hilton loyalty scheme Hilton HHonors and booking your stays directly through the Hilton website. Doing so ensures that you will be recognised with status benefits and also earn a generally healthy chunk of Hilton loyalty points on your stay.

The reason for both of the above as now become even more compelling, as Hilton has now introduced an additional discounted “HHonors exclusive” rate, for members of HHonors.

In short, the further Hilton discount for HHonors members is a further discount on the Hilton flexible rate, which Hilton guarantees is already at the lowest price available.

The HHonors discount will get you a few additional Pounds/Euros/Dollars off this rate.

Here’s an example at the Conrad St James, in London:

So that’s an additional saving of £6 simply for being a Hilton HHonors member. Note that the discount applies to the flexible rate, so if you’re making an advance purchase you won’t get any further Hilton discount for being an HHonors member. But you will of course earn status and points, so it would be a slightly odd decision not to join HHonors.

Hilton HHonors Gold, for example, is generally regarded as the best-rewarded mid-tier loyalty scheme status out there.

Anything else?

Yep. You can earn anything up to 20% cashback at Hilton hotels with cashback site Topcashback.

You can also earn instant Hilton HHonors Silver status, and fast-track your way to Hilton HHonors Gold status with one of the pretty straightforward Hilton HHonors Gold status fast track challenges.